People from across the globe are ditching meat. This is according to new research by market insight company GlobalData, which shows that 70% of the population are actively reducing their consumption of meat, or cutting it out all together.

GlobalData is a leading data and analytics company that works with 4,000 of the world’s largest companies.

Millennials Leading the Change 

In an article done by Forbes Magazine, Fiona Dyer, Consumer Analyst at GlobalData, comments: ‘The shift toward plant-based foods is being driven by millennials, who are most likely to consider the food source, animal welfare issues, and environmental impacts when making their purchasing decisions.’

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